A really short post today, one because it is Superbowl Sunday (and who cares what I have to say there are nachos to be had!) and two because I have had a lot of friends ask me what I am looking for in my new job. They have been asking as I have been looking for a new job as my current position is coming to an end and frankly, getting a job is a full time gig and I have been pretty busy with that. I have been thinking about the various ways I can merge my project management experience with what I have done the last five years in Healthcare IT and Marketing and my past work experiences in digital marketing and strategy.
So the question I get asked a lot is if I want to concentrate in digital marketing and strategy again and if so, what does a Digital PM actually do? I have come up with these generic answers but was cruising the web the other day looking over job postings and I swear if this company were not in Portland I would apply. Heck, I may still apply.
This summation is perfect and I am going to put a link here to Metal Toad and let you read the whole article, but I love in the PM description area that they state they are not an agile or a waterfall shop – they fit somewhere in between. I think the more I read up on agile/scrum/lean methodologies, I think agency environments especially need to be open to a hybrid approach. I have had some places share the insight that they only do agile and others that they only do waterfall. I think at its core project management, no matter the industry, needs the flexibility and you need to be “agile” enough to know what your project really needs to lead it to a successful conclusion. Please note, this is not a contradiction to my previous post of Agile going mainstream. Rather it is a true understanding of Agile/Lean thinking and knowing your projects well enough to realize when a project may need a combo/hybrid approach to project management and when it does not. Simply put, no matter what subject matter you are managing you need to know your project well enough and have the toolkit ready to implement the best strategy for the project.
Anyway, they summarize it up so nicely, but if you are looking for a digital PM job you need to be able to handle all these roles:
- Project Manager
- Account/Client Manager
- Digital Strategist/Web Product Manager
- Sales/Biz Dev
- Quality Specialist
Hey look at that. I have all of that and some more skills up my sleeve. Maybe I will look to Portland after all! But really, how refreshing to see a company that knows exactly all the hats that a Digital PM has to wear. As an added bonus, I now have the perfect answer to tell my friends who ask.