Really short post today as I just wanted to share the post of another on mHealth in 2015. Benjamin Harris writes in “Is 2015 mHealth’s Coming Out Party” about big tech companies getting into the mHealth market. You can read the full piece at the link provided, but the reason I wanted to point it out is not for the obvious. Apple, Google and a host of others are very interested in the mHealth market and have been developing their digital strategies on it for a while now.
The reason the piece is so interesting is that it addresses the issue of patients interacting with their own healthcare management through mobile health apps and whether or not there will be enough of a pervasive enough notion for people to really get involved in their own health through these mobile apps. The article mentions the challenge in whether all these apps will remain relevant and “sticky”. It is an excellent point.
The article points a lot to Apple’s HealthKit and how if it acts as a Netflix does (personalization being key) it will find success. While I find that true, I think a large component of mHealth success is also going to come in the form of integration with the patient’s complete health profile. What can you do with the data that is being generated? Where is it going? Just to Apple? Right now possibly, but the day mHealth will take it’s firm hold is the day when it becomes essential to the patient’s complete health portfolio. That means integration with a patient’s medical records across the board as well as those with clinical medical devices and apps.
That day will come sooner than imagined, but getting there in managing the data will be the upcoming challenge. In the meantime, mHealth apps will come and go, but their use and their frequency will get to the point where it becomes so natural to the patient/consumer that we won’t imagine how we lived without them.
Anyway, great article and a reminder that there is so much potential here. 2015 will be the year of mHealth, but what comes after that is even more exciting.