lensfinderOlympus launched a new service on their website, called Lensfinder. What does it do? What it sounds like, of course!

The Lensfinder helps you find the right lens for you, by showing you the same scene photographed from the same viewpoint, but at different focal lengths.

For each focal length, the Lensfinder displays all Olympus branded FourThirds lenses capable of shooting at that focal length, shows which tier they belong to, and lets you click through to the detailed product page of each. Check it out at the Olympus web site.

I have a Canon and not an Olympus, but I love this service. I hope Canon and Nikon pick up on this soon. In the meantime, I can try to compare the Olympus lens with the equivalent one for my Canon. What a great, helpful idea, especially when you are considering a new lens.